- Christopher Wesley
You announce registration is open for camp, you can’t wait to see who signs up. But, no one does. A couple of weeks pass by and still no one. Panic sets in and you start to wonder, “What’s going on?” Whenever I talk to a client about this situation I ask them, “What’s your communication strategy?” Most people don’t have one and that’s the reason no one responds. If you want people responding to your invitations and announcements you need to:
1. Boost Your Communication StrategyOne email is never enough. According to The Radicati Group Inc., there are over 205 billion emails sent and received each day (to read the report click HERE). That’s a lot to compete with. While you might not be able to compete, you can boost your strategy by:
- Scheduling Your Communications in Advance
- Getting Creative With Different Mediums
- Using Third Party Systems
2. Make the Personal Phone CallSometimes the best way to get someone’s attention is by literally talking with them. Don’t be afraid to pick up the phone and call the people you want to come to your event or meeting. Granted you can’t do this for everyone, but it will be your most effective path to getting an answer. If you want to reach more people, recruit others to help you with the workload.
3. Build Up the BuzzSometimes your voice isn’t enough. That’s when you need to rely on others to help you get your message heard. Find people who can:
- Make the calls for you.
- Talk to others and encourage them to get on board.
- Share their personal experience and why what you are promoting matters to them.
- Training on how to effectively engage those they are trying to reach.
- A clear message that they can share with others.
- Incentives to reach as many people as possible.